Advertising & Marketing



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What you will learn

  • Take a deeper look into advertising and understand the difference between advertising and marketing.
  • Learn about media planning, what it is, the process and scheduling, to name a few.
  • Understand what marketing strategies are, why they are important and how they can benefit your company.
  • Get insight into the purpose of adverts. This module will take a closer look at the history of adverts, how adverts benefit a company and viral advertising.
  • Understand the importance of market research in advertising and how this can be of benefit. Learn about customer research and satisfaction and the different types of research you can carry out at any time.
  • Take a look at setting budgets and how to stick to them.
  • Learn about message positioning. Understand how to define your brand’s message and how to create messages.
  • Learn the different elements of an advertising campaign.
  • Get a good understanding on how to create the perfect advert.
  • Learn how to buy advertising space while focusing on your target customers.
  • Learn what viral marketing is.
  • Master social media marketing.
  • Identify common mistakes and learn how to avoid them at all costs.
  • Learn about advertising abbreviations
  • Understand the advertising law in the United States.
  • Learn the difference between online and print advertising.
  • Examine different advertising examples.
  • Understand the various career opportunities you can take advantage of in advertising.

The benefits of taking this course

  • Gain essential knowledge and skills to achieve success in the fast paced advertising industry
  • Study online at your own convenience, in your own time and at your own pace
  • Study using any device, as long as it connects to the internet
  • Enjoy the convenience of an online tutor
  • Have lifetime access to your course content online
  • Affordable price
  • Fast track your career
  • Certified qualification accepted by leading employers in the advertising industry
  • Ability to take what you are learning and use it in your current working environment without delay
  • Easy to understand modules, broken down and brimming with valuable information.


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